UK Customer Journey and Marketing Strategy

This practical programme helps UK new and established businesses understand their customers, map an effective journey, and build a marketing strategy that works across digital and in-person channels. Participants will select an industry pathway, including healthcare, technology, fashion, beauty, retail, hospitality, or professional services, to apply the learning to their own market. The programme covers an eight-point customer journey, channel selection, website and social media experience, content, communication timing, and the legal requirements for marketing in the UK, including UK GDPR, PECR, CAP Code rules, and consumer protection requirements. By the end, participants will have a compliant, customer-focused plan for attracting, converting, retaining, and building trust with customers. This is just a guide to support your journey feel free to continue to do further research before apply information from this guide.